Due to the ever increasing competition amongst wax manufacturers, consumers are seeing an ever increasing trend in marketing techniques as these manufactures come up with new ideas to get the edge over their competitors.

Not so long ago it was the Carnauba wax content where we saw the many (and often colourful) ways manufacturers claim wax content by volume. Through consumer education, many see through this marketing ploy. It was only a matter of time before the next great idea.

At first, different waxes for different paint types appeared. Now this has been taken to a new level with distributors claiming specific waxes producing different results on specific colours

Paints from different manufacturers do not favour one wax coating over another. The notion that a wax is produced specifically for a make and model of car, such as a Porsche or Ferrari, is ridiculous. Car owners should beware of any company or person marketing such products. There is no factual basis for a special wax blend based on the car brand or model.

The same can be said for colour or shade specific waxes. It is simply nothing more than marketing at it’s best. To make claims of a specific wax for a specific colour shade, let alone to say a specific wax will yield better results on a particular colour is ludicrous.

The consumer needs to step away from all the hype and look at it from a logical perspective. The first point to be made is that the bonding between a wax coating and the painted surface is made at a microscopic level. The wax layer is not visible through a magnifying glass let alone the human eye and any so called alteration in colour would be impossible to see.

The second point to make regarding colour specific waxes is that the variation in wax colour is nothing more than an oil soluble dye inserted into the wax formula for visual effects. Many different waxes from the same manufacturer will simply be the same formula altered by colour and sold under a new label. In some cases, a variation in ingredients such as white beeswax compared to yellow beeswax will be used to identify waxes for different colour ranges. Although the manufacturer has at least gone to the effort to alter the base formula, it is not significant enough to alter the end results. The true test is to apply these coloured waxes to a white vehicle and look for any colour change to the surface. You will find none.

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